With 85% of consumers feeling that brands bear responsibility for ensuring their ads run adjacent to content that is safe (DV/Harris Poll),...

The design and the content are the core elements of a good website. To create content-focused websites, you need to choose a content management...

With privacy laws getting more stringent due to the shift away from cookies and the collection of other personal information, targeting and adding...

Of course, profits are key to running a business, but that's not its purpose. The brand purpose is the reason your brand exists, which is more...

Marketing professionals have just begun to unleash the complete power of Data Management Platforms. In a true sense, DMP deployment gained...

Conversational AI is becoming common day by day. Not only for commercial objectives but also for entertainment. When computers converse with...

The 5Ps of marketing have changed dramatically. Are Traasdahl from Crisp, shares tips on how brands can gain a competitive advantage in the...

1. Could you tell us more about your journey as the founder of Soup Agency?
I have always been passionate about Marketing, I like the fact...

Chatbots and live chats are a staple of the online experience. As businesses seek to take more of their communications online, text-based...

DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be...

As we face a future of continued economic uncertainty, I believe that the marketers that will lead the way are the ones that can deliver certainty...

Prior to joining the team at Language I/O, I worked in cognitive services (language, speech, vision and decision) at Microsoft. I've spent nearly...

As you'd expect, consumer needs change depending on the economic climate. According to the U.S. Bureau of Labor, consumer prices have increased an...

Can you tell us more about yourself and your career before Cooler Screens?
My background is in technology and computer science. I moved to...

Today at Accelerate, Amazon's annual seller conference, Amazon (NASDAQ: AMZN) introduced three new audience types within the Amazon Customer...

Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future...

Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience. You...

Creating a great customer experience is the competitive differentiator for your brand. Great content is how you create these experiences, how you...

To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping...

To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping...

Data visualization is depicting data in a graphical form. Using graphs or charts can help marketers find patterns and uncover trends effectively....

As email marketers and copywriters, you want to craft emails that people love to read. You can't create emails for the heck of it, and in case you...

Fueled by data, ML models find patterns and make predictions faster as compared to humans. Victor Thu, President, of Datatron talks about the best...

Brainstorm topics your audience wants to learn more about and find intriguing. You may start by talking to your sales and customer success teams...

What does a customer want? Businesses that answer this question can mark out the best customer engagement strategies. Customers interact with...

Think about it. Have you ever been scrolling through Facebook or Instagram and saw an ad or post for a product that you didn't even know you...

In 2006, the British mathematician Clive Humfry coined the now-familiar phrase, 'Data is the new oil'. However, 16 years from his pronouncement,...

The Performance
Marketers need to iterate on campaigns to maximize performance. CRM helps modern marketers experiment, learn, and optimize....

Many organisations are now recognising their current brand safety tools are not enough, and are turning instead to a blended approach to brand...

Once a technology enters our lives, it becomes impossible to imagine living without it. The first smartphones only hit the market around 15 years...