Data visualization is depicting data in a graphical form. Using graphs or charts can help marketers find patterns and uncover trends effectively. Data visualization is a must to analyze colossal volumes of data and be more strategic & data-driven.
Colors, shapes, and motifs appeal to the human eye. We can tell apart a blue circle from a yellow rectangle- all the while knowing what it means.
Marketing is about storytelling; you can't tell a good story without making it visual. With data visualization, marketers highlight the key trends and patterns that were not otherwise so obvious. Most occupations use charts, graphics, and maps. But there's something very close to marketers that's a component of data visualization as well- a dashboard. Dashboards can help marketers comprehend raw information by turning it into easily-digestible data.