Marked 3 years 8 months ago onto Marketing Technology
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Source:
https://www.martechcube.com/next-gen-of-the-5ps-time-for-cpg-marketers-to-update-fundamentals/
Category:
Business
The 5Ps of marketing have changed dramatically. Are Traasdahl from Crisp, shares tips on how brands can gain a competitive advantage in the omnichannel marketing space. Rapidly changing consumer attitudes and behavior. Surging growth in online grocery shopping. Higher expectations for an omnichannel experience. An evolving competitive landscape. No doubt, things have changed radically in the retail business, especially in the past year. Successful CPG brands and retailers must develop holistic, omnichannel-first strategies that meet consumers where, when, and how they want.
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