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This is different from traditional outbound lead generation methods like cold-calling or advertising, which can be seen as intrusive or annoying. This means that the leads generated through inbound marketing are more likely to convert into paying customers, resulting in a higher ROI for the business. Another benefit is – it allows businesses to adapt to the changing behavior of consumers. With more and more people using the internet to research products and services before making a purchase, businesses that prioritize inbound marketing techniques are more likely to succeed in today’s digital landscape.