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Digital marketing is the use of online channels and technologies to promote products, services, or brands to a targeted audience. It encompasses strategies such as search engine optimization (SEO), social media marketing, email campaigns, content creation, pay-per-click (PPC) advertising, and more. The goal is to connect with customers where they spend their time online, increase brand awareness, drive website traffic, and generate leads or sales. Digital marketing offers measurable results, real-time engagement, and cost-effective solutions for businesses of all sizes.