A major global manufacturer of breakfast foods and snacks with approximately $14 billion in annual sales wanted to improve its operational systems...
In the fast-moving consumer goods industry, trade promotions account for nearly 20% of total revenues (second only to cost of goods sold)....
Consumer packaged goods companies face significant challenges when it comes to the implementation of trade promotion management, optimization, and...
In the food and beverage business, trade promotions are a critical driver of sales; planning, managing, and executing them successfully is vital...
In this IDC MarketScape, IDC Retail Insights assesses the capabilities and strategies of selected enterprise service providers in serving the...
In this IDC MarketScape, IDC Retail Insights assesses the capabilities and strategies of several SPs serving the co-innovation needs of retail...
