Data analysis can tell you what is happening, but it won't tell you why. So qualitative approaches are a must to bring together the what and the...
Customer intelligence fosters the development of a long-term CX strategy that incorporates data and automation to deliver highly relevant and...
In November of 2021, Google changed the name of its platform, Google My Business, to improve Google Business Profile (GBP). With this name change...
Email marketing is one of the most effective ways to keep your consumers engaged and grow your small business. The majority of customers think...
In an ever-competitive market, meaningfully connecting with your consumers means understanding their differences. Here's what marketing to women...
Large volumes of data are generated by businesses today, providing a significant chance to become more robust, avoid mistakes, and better meet the...
Digital Marketing Automation: This concept refers to software technologies designed for marketing departments & so the resources can be...
Top 5 Interactive Content Platform to work- The WOW factor about top Interactive content Platform is active participation and personalization for...
Technographics Data is only as useful as the insight you can extract from it, though. There are often many ways to break down the same data sets...
A business referral is when somebody in your network endorses your business to a new prospect. This process takes place instinctively during...
Competitive marketing intelligence supports businesses in making more informed decisions. But, how can you turn data into a strategic advantage?...
Digital Advertising is better with Adtech
Ad tech is designed for advertisers to make better use of their budgets. And agencies are trying...
The changing business landscape and technology evolution need marketers to rethink their customer engagement strategies. How should we embrace...
Video Marketing Is Important On Social Media
In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it...
When it comes to managing your expanding business, you need software that goes beyond what Excel spreadsheets do. That is where CRMs come into the...
Key Benefits of Using Digital asset management Software -
- Filtering metadata, keywords, and tags in modern DAM Platforms allow you to...
AI is a game-changer for Adtech and Martech capabilities. This Martech interview on Analytics platform with Alex Chapko highlights the importance...
The answer to impactful marketing may be tech! Marketing automation gives marketing teams the time and efficiency to focus on the bigger picture....
Voice recording and AI has the potential for comprehensive customer profiling, improved data analysis, and more targeted marketing campaigns. Its...
What is Influencer Marketing? - Influencer marketing is an approach to identifying people who have a significant impact on a company or target...
For instance, tools like Google Optimize enables you to run multiple A/B tests on your landing pages to see which version gets better conversions...
We know that customer feedback is an essential part of any business. Filling feedback forms, rating the services, or writing reviews; referral...
About Matt Colebourne - Internationally minded, with experience of working in Europe and Asia as well as the US, Matt has extensive experience...
With SEO, you attract more quality traffic to your website. With content marketing, you provide value to those visitors. How to combine them...
Video Marketing has become integral to any marketing strategy. As the content strategy is not limited to blogs and articles anymore, videos are...
Sales automation software investment is expected to increase by 14 percent annually to $25.1 billion by 2023, according to Forrester. So, you...
Marketing communications empower you to connect with each customer segment via the most efficient channels. But what planning goes into it?...
For all the talk about a first-party data strategy, there hasn't been much discussion of what a first-party data strategy actually is or how you...
Customer Engagement today has become more important than ever, check out 3 easy tactics that can help you in drive high-value Customer Engagement...
As customer experience spurs to be the next competitive battleground, the approach should eventually change for new revenue opportunities. The...
