In November of 2021, Google changed the name of its platform, Google My Business, to improve Google Business Profile (GBP). With this name change also came a local search update. Recent data shows the power of GBP - over half of GBP interactions lead to website visits. Similarly, 64 percent of consumers have used Google Business Profiles to find contact information. Whether you're just getting started with GBP or your listings only need fine-tuning, this blog can help!