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Protein has quietly taken over the Indian snacking aisle. Biscuits and cookies are one of the largest packaged food categories in the country, and the premium segment within it — high-protein cookies, gluten-free biscuits, oats-based digestives — is now growing at 18 to 25 percent a year, far outpacing the mass-market biscuit segment it grew out of. That growth has brought genuine innovation, but it has also brought a lot of noise: front-of-pack claims that don’t hold up under a nutrition label, “protein” cookies that owe most of their protein to a marketing team rather than a formulation team, and price tags that vary by 300 percent for products with nearly identical protein content. This guide is written to cut through that noise. It explains what “high protein” is actually supposed to mean on a label, how the different protein sources behave differently in your body and on your palate, how to read a cookie’s ingredient list the way someone who understands food formulation.
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