Category: Blogs, Other

Tags: Social Media Management, effective social media management

Every city and suburb in the country has at least one active neighborhood Facebook group. Most of them have thousands of members. All of them are filled with questions that a knowledgeable real estate agent is uniquely positioned to answer. Most agents either ignore these groups entirely or join them and immediately start posting listings — which gets them removed or ignored within a week. The agents who turn Facebook groups into a steady lead source do neither. They contribute genuine value, earn the trust of the community, and let the real estate conversations find them. Here is how to do it without ever feeling like a salesperson.