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Over the past few years, natural mineral-based ingredients have gained tremendous popularity among beauty industry consumers who are searching for more mindful and cleaner skincare options, with one of these ingredients, Zeolite Clay, being recognized for its unique composition of minerals and its versatility. Understanding that in the past, Zeolite Clay was mainly used for industrial and scientific purposes, today Zeolite Clay has made its way into modern beauty customs and product formulations in the marketplace as well.