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Whether your target audience uses Google, Siri, Alexa or Cortana, you want to be the answer. The sales of Amazon Echo & Google Home are skyrocketing. People are eager to bring in artificial intelligence into their lives. Voice search is a gold mine and brands need to capitalize on it in order to keep pace with the competition and people’s preferences. Whether it’s a product, service or local businesses, brands need to integrate voice search in their SEO processes to stay a step ahead.