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The Rise of Non-Woven Bags in Business Promotion Promotional marketing is one of the most effective strategies for businesses today that want to connect with their target audience, encourage customer loyalty and build brand recognition. Business owners can use custom mugs, pens, t-shirts or pen drive, etc. as promotional products to keep their business brand in the minds of consumers even after the initial interaction. One such category that has really caught the attention of businesses is non-woven bags.