I get asked all the time why blogging for business is a good idea and below I have listed my top 5 reasons why everyone should be doing it. The thing with writing good quality original content is it takes time, but as with all good marketing initiatives, you will see some return on your time investment. Before you know it, you will have more traffic to your site, more credibility in the eyes of your customers and industry partners and perhaps more surprisingly, it will keep you focused on your own business.