In today's highly competitive world, to be able to analyze content is essential. Over the past few years, computers and operating systems have improved to a point where they are capable of differentiating a variety of content types. The ability to analyze the content that has been recognized enables companies to pick up trends to easily match content with different rules put in place using the software. The software allows the companies to spot trends and highlight any unusual behaviors and instances, thereby giving them a greater insight into their own businesses.

Similarly, companies are putting more resources in content marketing as a way to attract loyal customers. From blogs and email campaigns to social media posts, white papers, and paid advertising, they are leaving no stone unturned to add value to their customer relationships. At this point, their thought processes have become similar to those of journalists.