Then, a Wix designer should be technically sound and should be able to use a variety of software for creating Wix websites. This ensures that your Wix website stays up to date and is the best match for your business requirements. The website aesthetics attract the right consumer cross-section demographics and enhance attention span. Similarly, this will allow your SEO friendly website to have trending, lightweight, and desired functionalities that make it more lucrative from a business point of view.