For starters, SEO stands for search engine optimization, and it is the process of improving a website in a way that helps it rank in search results when clients search for certain words and phrases. SEO services have two main goals. The first is to help you understand what users are looking for online, so you can create engaging content to understand their plans. The second is to help you make your website search engine discoverable, index it, and understand its content. Before you start optimizing your site, it's important to understand the different types of SEO your business can access.