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Roofers Marketing Techniques For Better Roofers Leads In USA When we mention digital marketing for roofing companies, we’re talking about all the Roofing Marketing and customer engagement activities you are doing through online media channels. This includes your website, social media channels, email marketing, video marketing, online articles, your profiles on directories like Angie’s List, HomeAdvisor, Nextdoor, and Google, and online ads like Google Local Services ads and other pay per click ads.