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Network Building - you would be hard pressed to find a business that doesn't need a network. You need an internal network between the divisions in your company and an external network between you, your customers, clients and other companies. Economic Marketing - if you already have a website, you can easily add and maintain a blog. A blog can also be hosted at a dedicated hosting site. You can create the content yourself, have an employee create content or hire a content expert to maintain your blog.