MVP allows you to collect real input from people, learn what they need, and avoid creating something they don't want or aren't willing to pay for. MVP is the prototype version for startup services that enable a team to get the most amount of validated customer learning with the least amount of effort.

A company's product team may decide to produce and distribute a minimal viable product to:

1) Creating superior value for your customers.

2) Identify and analyze the competition for product and services positioning and refining features.

3) Analyzing product-market-fit for your business model.

4) Understanding technical feasibility, options, and turnaround times.