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Source: https://crazyrank.in/alcoholic-beverages-the-changing-indian-consumer/

Category: Business

Most data about India and its consumption of liquor will show that the market share is dominated by whiskey. However, a large section of this dominance can also be attributed to local (country) liquor, which comes under this segment as it accounts for a large volume of sales. The consumer at this level is extremely price conscious and therefore it is difficult to establish brand loyalty at this level.

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