Category: SEO services

Google’s new AI Overviews are reshaping how people interact with search, with big implications for SEO and traffic metrics Digital Advertising Agency in India. These overviews deliver concise answers right on the search results page, which means users often don’t click through to websites—so organic click-through rates are dropping. While this hurts referral traffic for many, being featured in those overviews still gives visibility and brand “credit,” even without clicks. Spectrum Digital As a result, SEO success is being redefined: beyond rankings and clicks, publishers now need to focus on authority, content structure, and being recognized by Google’s AI.