Category: Technology

Tags: Magento 2 Google Tag Manager extension, Magento 2 Google Tag Manager, Magento 2 GTM

How Does Magento 2 Google Tag Manager Track User Purchase Journey? Magento 2 Google Tag Manager extension helps in understanding the user's shopping journey. It tells when a customer viewed a product, added it to a cart, checked out, and finally made a purchase. It also tells from which device the customer is visiting. This extension analyzes customer behavior in depth to improve your store's performance.