Here are the 3 amazing ways to target your PPC competitors' audience.

1. Target Frustrated Customers: Look for people showing signs they're ready to switch providers. By targeting these customers with PPC ads you can capture potential switchers actively looking for a new solution.

2. Retargeting Website Visitors: Many PPC platforms allow you to create audiences based on website visitors. You can use this audience to show them targeted ads promoting your own offerings.

3. YouTube Video Placements: Target your competitor's YouTube channel or similar channels within your niche. Be sure your ad offers a compelling alternative or addresses a pain point the competitor's content might raise.