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Growing Your Business With Subscriptions Discounts How to Cut Prices and Make More Money (no, this is not a joke) The truth about sales in 2020 is that everyone loves a discount. Everyone. And, if you don’t use discounts as part of your sales strategy, you’re leaving money on the table. Inc Magazine reported that in 2018 66% of customers made an unplanned purchase because of a discount 74% of B2C customers said discounts were a top factor in deciding where and what to buy 88% of first-time customers were influenced by the availability of a discount 94% of B2C customers looked for discounts before purchasing
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