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Source: https://www.martechcube.com/martech-interview-with-ali-fazal-vice-president-of-marketing-grin/

Category: Business

In the creator economy for the next-gen brands, authenticity is everything. So how do you build authentic creator relationships? Taking the time to know your audience and gather the right insights in a Martech interview on Creator Management will help marketing succeed tremendously. The biggest view I have is that creator and brand relationships are so valuable but need to feel genuine.

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