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Significance of Bhai Dooj Bhai Dooj is a festival to celebrate social connections and family ties. It fills in as a decent time, especially for a married young lady, to get together with her own family and share the post-Diwali enjoyment. Customs and traditions As per the Gemstone Astrologer in Noida and rituals, sisters decorate the beautiful thali, apply tilak on the forehead of their brothers, perform Aarti and pray for the health and well-being of their brothers. On this day, brothers take the pledge to protect their sisters.