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Source: https://www.martechcube.com/martech-interview-with-gregg-holzrichter-cmo-at-crux/

Category: Business

Marketing, by nature, is built on data. How does data assist marketers optimize strategies and deliver personalized content, driving more engagement? In an Martech interview on Data Management, Gregg shares insights on Click-stream analysis, retail data, behavioral models – leveraging data for marketing is driving a golden age of personalization and micro-targeting.

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