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Dental marketing is a tricky business. You have to be able to attract new patients while also keeping your current ones happy. This can be difficult to do, especially if you don’t have a lot of money to spend on marketing. One way that you can attract new patients and keep your current ones is by using local SEO. This is a process where you optimize your website for the local search engines. This can be done by adding your city and state to your website’s title tags and meta descriptions.