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Altria Group, Inc. Login - How to Login Altria Group, Inc. Philip Morris became Altria. Philip Morris Companies began “rebranding” to Altria in 2003 (Philip Morris would subsequently separate, with PM USA becoming Altria’s major and only continually held asset). At the time, Philip Morris owned an 84 percent share in Kraft, even though that company has since been spun off, in order to demonstrate that its business portfolio had expanded beyond Philip Morris USA and Philip Morris International.