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Thermochromic Pigment Market- Global Industry Analysis and Forecast Growing sales in the food & beverage market is expected to surge the demand in the thermochromic pigments market, thanks to its application in the packaging of many foods & beverages items. Such as, the product is used on pizza packages to fix the temperature of the food. For example, if the flame logo on the pizza box is orange, it means the pizza is hot. Therefore, this kind of feature supports reaching maximum customer satisfaction. In recent times, application-based delivery services have improved exponentially, mainly in emerging regions. This would be a noteworthy growth factor in the thermochromic pigments market.