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Source: https://www.wipro.com/holmes/form/idc-customer-spotlight-ai-based-revenue-shaping-as-a-tool-to-improve-business-outcomes/?utm_source=yoomark&utm_medium=offpg-SocBkmg&utm_campaign=7010K000001FlpR

Category: Technology

Tags: Analyst Speak

Levi Strauss & Co. (LS&Co.), one of the world's largest brand-names in apparels, was exploring ways to improve their accuracy of revenue forecasting. Their existing process involved a manual, "bottom-up" aggregation of forecasts from each of its business units. An enhanced revenue forecasting model meant the availability of accurate market information for the sales and marketing team, leading to informed decision making.

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