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Before starting about Salesforce lets see the definition of CRM. Basically it’s a platform that enables businesses to manage customer relationships known as Customer Relationship Management (CRM). Salesforce is an American Cloud-based software company in California. Basically it provides CRM i.e., customer relationship management services. For example, Salesforce focused on analytics, customer service, marketing automation, and applications development. It means that Salesforce brings companies and customers together.