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WordPress gives you the ability to arrange your pages as Parent and Child Pages. But what are they really? And how are they beneficial to me? A Consumer Journey is a set of progressive, correlated, and interdependent steps that each customer goes through as they purchase your product (or consume your content). The experience your consumer has, while on this journey, will be a deciding factor on whether they will go for the purchase (or some other action that intend them to take). Further, their experience will dictate their feelings about your products/service. Feelings that will influence their inclination to go for your products/services again, and even their advocacy of your brand. Needless to say, you have to show the customer the best time while they are on your site, or at least make sure they do not have a bad one. And the best way to ensure that is to make your website’s interface as intuitive as possible. A sure attribute of great intuitive websites is their well-organized hierarchical set of web pages i.e., how well the “child” pages are organized along with their “parent” pages.