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Belsasar Lepe shines light on the importance of cybersecurity in the marketing sector. He expresses the need for marketers to move according to the need of the industry to mitigate risks. 1. Tell us about yourself and how you came to be in your current role as the CEO at Cerby? I am a second time founder who originally started out as an engineer at Google and have been in the start-up space for over 15 years. When considering joining or starting a company, I look for a few key factors: a talented founding team, a solid TAM (total addressable market) and a problem that you can see potential customers for. In Cerby, I found that all three were “there” in spades, starting first with the founding team and when my co-founder Vidal, as well as one of our advisors highlighted the opportunity behind Cerby, it was a no-brainer for me to dive in and try to put to use what I’d learned in my previous roles as a founder. More importantly, I love building teams as much as I love building products and when you found a company, you get to do both at a speed that is challenging, fun, and never boring Read More On Website


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