Marked 4 years 4 months ago onto Key Steps for creating a first-party data strategy
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Source:
https://www.martechcube.com/a-marketers-guide-5-key-steps-to-creating-a-first-party-data-strategy/
Category:
Business
For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is, any company with a customer has a first-party data strategy. A first-party data strategy is your plan for using this data to support your goals and with third-party cookies going away, there’s no better time than now to use the data from your customer engagements to create a differentiated customer experience. So, how should you think about a first-party data strategy? Here are some basics to get started.
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