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Source: https://www.martechcube.com/martech-interview-with-tony-ayaz-ceo-of-scuba-analytics/

Category: Business

Marketing data is a requirement for businesses in product innovation. Customer experience is the key ingredient to address innovation. The Martech interview on Marketing data highlights ways to thrive in the market through customer experience and data analytics. Customer Experience today is about real-time digital intelligence to drive brand engagement. This means leveraging all customer, product, and marketing data in a unified manner vs. siloes of information or tools.

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