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What is order to cash process, why is it hard, how to improve it? - Emagia.com Request to cash (OTC or O2C) is a bunch of business processes that include getting and satisfying client demands for labor and products. It is a high level, or setting level, term utilized by the executives to depict the money related part of client deals. Other setting level business processes incorporate advertising to lead, obtain to pay (P2P), recruit to resign, idea to send off and support and hold.