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What Is Backstory writing service and How It Can Help Your Brand ? A backstory is most often refers to the story of a book or film character that impacted their personality. It is something that took place in the past but has a major influence on what is happening in the present. Although it is a term from narrative studies, it has an important meaning for brands and marketing. Backstory writing for business means creating a brand identity, a compelling narrative that tells customers what makes the company unique. It also helps to distinguish the business from competitors and introduce the core values and message.