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Facebook page cover design; top tier of social media Social media is a part of daily life, and it is relevant as well. It is a part of the daily routine, and Facebook is at the pinnacle of it. Social media connects people with their friends, family, and colleagues. But, for the companies, it is the playground of infinite possibilities. A platform where people share their opinions can be the best part of a growing business. Companies use Facebook as a marketing tool. Though other media platforms are available in the market, Facebook is at the top of that tier.