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NMR tested pure honey: Honey fraud has devastating economic consequences for beekeepers producing authentic honey, as it is responsible for the fall in global raw honey prices, while costs of production have substantially increased. A declining beekeeping industry is also potentially a huge threat to global food security, as bees are essential pollinators. Methods of honey adulteration are complex and constantly evolving. Honey must be routinely tested at different stages of the supply chain in order to ensure quality and verify that the product is authentic. As a response, more and more beekeepers and honey packers around the world are adopting the NMR-based Honey-Profiling method in order to strengthen their premium brand image by selling honeys tested by nuclear magnetic resonance (NMR).