Skip to main content


Wondering when is the best time to post on Instagram? According to a study of 1.3 million Instagram posts, it has been found that brands can enjoy greater engagement if they post at the best time. The reason is that there are times (waking hours) when your audience is most active on Instagram and the frequency of posting is low. This creates an opportunity for brands to draw the attention of their target audience to their posts and gain better engagement in terms of more Instagram likes and followers. However, the best time to post on Instagram mainly depends on the location of your followers. Each Instagram profile has a different target audience with followers located in different areas, countries, and time zones. So this makes it vital for you to find the best time for your business to post on Instagram. In addition, it is also good to know what is the best time to post each day of the week.