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Global Coating Additives Market: Industry Analysis and Forecast The rising demand from the growth in the architectural sector for commercial purposes, such as office buildings, warehouses, retail convenience stores, residential buildings, and shopping malls, is the growth driver for the global coating additives market. It enhances surface properties, stabilizes pigment, enhances wetting and dispersing properties, which are major responsible for the growth of the global market. In addition to that, increasing demand for decorative coatings in houses to improve aesthetics is estimated to boost the demand for paints. The rising demand for paints has a direct impact on the global coating additives market.