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Track After Sales Service Effectively With Service Management Software After-sales services are all processes that come after the act of selling itself, such as contact via email, sending purchasing coupons on customers’ birthdays, discounts for a second purchase, among others. But despite being essential for customer loyalty, after-sales service is a step that is often neglected by most entrepreneurs, since many of them are only concerned about selling a product and thus, end up missing an excellent opportunity of turning customers into recurring buyers.