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Evaporative Air Coolers Market Demand & Research Insights by 2027 An evaporative air cooler refers to a type of air conditioner that functions by deriving the power of evaporation to bring down temperature of the surroundings. In the process of evaporation, water is turned into gas. As it happens, the particles of highest energy leave the water first and then it results in a drop of temperature. The global evaporative air coolers market is expected to gather momentum due to its high energy efficiency and effectiveness over traditional air conditioners.