Keep it 100 E-Juice is manufactured by Liquid Labs. Keep it 100 introduces a line-up of sweet treats, desserts, fruits, and rendition of cereal flavors that will keep you coming back for more! Keep it 100 took the industry by storm with the launch of their original five flavors with Blue Slushie, Pink Burst, Krunchy Squares, Mallow Man, and Kiberry Killa. Since then they’ve expanded to over a dozen flavors with delicious variations of their original flavors.