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Introduce Edu CRM in your Institution - SalesBabu There is no doubt a majority of higher learning institutions are adopting and implementing CRM software systems to help attract, retain and serve their clients (students) in the best way possible. In a normal business model, we should view students of such institutions as the customers and knowledge as the service rendered to them. To gain a competitive edge in the currently populated higher education marketplace, a CRM for educational institutions is vital even though most institutions are still not using the system primarily because of a lack of adequate knowledge about the potential of such systems.