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If your site features a defined set of categories, optimize the URLs on your site to contain the keywords related to the categories. Say you've got two categories, cats and dogs. Google likes it better if the URLs for such a site are mysite.com/cats and mysite.com/dogs as against something like mysite.com?category=1. Even more importantly, people checking out a keyword related to one of the categories are more likely to reach one of your subpages once you use a logical URL structure.

The most important thing to try to study what search engine optimization does and why it works. There are several sorts of media that will assist you with learning about search engine optimization. Spend a couple of days learning about it and taking notes, and you'll understand why it's important. Then make the required changes to your blog or site.
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