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Finance analytics enables to combine internal financial information with external information by using social media and big data to provide predictive insights. Whether it is with respect to stock market prediction or customer profitability, finance analytics enables to provide a direction in predicting all. https://www.evernote.com/shard/s744/sh/5d9b4a60-4891-059e-18b2-fd619b2970e9/98afc68c1fa5f6ae98d2841c063b0377