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The global sports drinks market has been segregated in the report based on the product, end-use, distribution channel, and region. The sports drinks market can be divided into, Isotonic, Hypotonic, and Hypertonic to categorize by product. In terms of type, the market can be divided into Organic/Natural and Synthetic. Based on end-use, the market can be divided into Men and Women. Based on the distribution channel, the global market can be bifurcated into offline and online. The offline segment can be sub-divided into specialty stores, hypermarkets, supermarkets, and departmental stores. The online component is sub-segmented into company-owned websites and e-commerce portals.